About

I got tired of the 7am vinegar shot

I tried the vinegar-and-water thing for about six weeks. I hated every second of it, and I stopped – the way you stop anything that makes your mornings worse.

That's the whole problem with wellness. It only works if you actually do it. So we made the version I'd keep in the bathroom cabinet and reach for without thinking: two gummies, apple, no aftertaste, no ritual.

Nothing here promises to change your body. It's apple cider vinegar with vitamin C and B6, made properly, and small enough to fit into a real morning. That's it, and I think that's enough.

— Emma Riley, Founder